1 Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position. For example, you could say in your ad copy, "Don't worry, I used to be just like you. I was way over my head in debt. But I decided to create a financial formula so no one else would ever go through all the pain and humiliation of bankruptcy like I did."

2 Challenge your readers at the end of your ad. Make a bet with them; if your product doesn't solve their problem, offer them a free product in return. People love to gamble and most are greedy. You're just using it to your advantage so you can sell them your product or service. Some people like to gamble just because it's fun.

3 Get your audience involved in your ad by asking them questions. They'll automatically want to answer the questions in their mind. For example, you could say in your ad copy, "Where do you want to be weight-wise in the next 5 months?" Another example, "Do you want to weigh that much or more 2 years from now?"

4 Introduce yourself in your ad copy. Haven't you ever read ad copy and wondered who was selling the product halfway through? It's a big turn-off. For example, you could say, "Hello my name is (your name and a little about yourself)." Another example,"It's (your name) here, I'm going to tell you about..."